On January 29th, Bali will celebrate Arak Day, a special occasion dedicated to the island’s beloved traditional coconut palm liquor. This annual event serves not only as a time for celebration but also as an opportunity to showcase the blend of traditional culture and modern innovation that emerges from Bali’s rich heritage.
Introducing Bintang Arak Jeruk & Madu
In anticipation of Arak Day 2025, Bintang, the most iconic beer brand in Bali, has unveiled a brand-new flavor: Bintang Arak Jeruk & Madu. This refreshing drink beautifully combines three celebrated Balinese flavors—arak, Kintamani oranges, and honey. It’s a delightful twist that captures the essence of Bali in every sip.
A Cultural Canvas: Artistic Collaboration
In an exciting collaboration, local Balinese artist Ida Bagus Ratu Antoni Putra, affectionately known as Monez, has created a stunning artistic design for the bottle. His intention? To weave together the cultural stories of Bali into this innovative beverage. During the product launch, Putra enthusiastically shared, “Togetherness is at the heart of Balinese culture, and through this collaboration, I can honor our local values while merging them with the spirit of Bintang products.”
Reviving Tradition for Future Generations
Putra expressed his newfound freedom to explore local identity through his artwork. “Arak plays a significant role in traditional ceremonies, and with this product, we can introduce this tradition to a wider audience, especially to the younger generation,” he stated, highlighting the importance of keeping cultural practices alive.
Throughout the launch event, Jessica Setiawan, the Marketing Director of Multi Bintang Indonesia, emphasized the significance of Bintang Arak Jeruk & Madu as a tribute to the Balinese arak tradition. She explained, “This drink marries the bold flavor of arak with the zestiness of orange and the natural sweetness of honey. We aim to create a modern yet authentic drinking experience that resonates with the younger generation and encourages them to celebrate their heritage.”
Availability and Responsible Enjoyment
The new Bintang Arak is now available throughout Bali in two sizes: a large bottle (620 ml) and a small bottle (330 ml), both with an alcohol content of 4.9%. As always, it’s important for Bintang drinkers to enjoy responsibly. Setiawan remarked, “We aspire for this beverage to become a fresh way for the younger generation to connect with their traditions in a meaningful manner.”
Bringing Local Flavors to Tourists
Bintang beer, meaning “star” in Bahasa Indonesia, has garnered international acclaim, especially as its branded apparel has become one of the sought-after souvenirs for tourists in Bali over the past three decades. Available in various outlets from traditional markets to upscale restaurants, it truly represents the heart of Bali’s brewing culture.
As Bali continues to promote its cultural heritage, the emphasis on arak culture has gained momentum. The inception of Arak Day every January is a testament to the islands’ commitment to refreshing the reputation of this local spirit.
While tourists are encouraged to indulge in these new flavors, it is crucial to exercise caution, especially with home-brewed arak, which carries serious risks of methanol poisoning. Experts advise sticking to commercial beverages, such as bottled beers and pre-mixed spirits, to ensure safety during your travels.
Enjoying Bali’s Flavors Without Alcohol
If you’re looking to experience the distinct tastes of Bali without the buzz, don’t miss out on fresh Kintamani orange juice widely available across the island. Known for their exceptional sweetness, Jeruk Kintamani oranges thrive in the volcanic soil of central Bali and are a true delicacy.
For a sweet reminder of your trip, step into any local health food shop, like Bali Buda, to explore a variety of honeys. From raw forest honey to delightful wildflower varieties, there’s a world of flavor waiting to be discovered.
As you sip on a refreshing drink or take home a jar of honey, these experiences will not only tantalize your taste buds but also create lasting connections to Bali’s rich cultural tapestry.
